Branding & Creative Direction

My mission is to craft brand identities that are visually compelling and strategically grounded in the brand values, designed to connect through storytelling, differentiate, and endure. My process combines deep and cohesive research, intuitive and engaging storytelling, and a collaborative, insight-driven approach.

 

With Ledstores, I led the marketing team overseeing nine webshops and the creation of two Nordic market entries tailored to a competitive e-commerce landscape, blending market analysis, branding, and sharp product positioning. I developed a bold, street-smart identity for YO Audios' Kickstarter campaign, translating sound into a visual and emotional experience. Collaborating closely with artists and creators like Lina Teir and King Yanz, I shaped personal brands rooted in authenticity, ensuring every detail, from messaging to aesthetic, aligned with their artistic voice and personal artist brand.

 

Every project starts with listening, collaborative brainstorming, and idea exchange. The following is a deep dive into research and then developing a suitable strategy that evolves through creativity, consistency, and a clear vision for long-term impact.