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Soso Agency

As the founder of SOSO Agency, I lead creative direction, campaign strategy, and brand development for independent artists, cultural initiatives, and purpose-driven organizations. I specialize in turning ideas into meaningful experiences that connect, engage, and grow audiences.

Professional Experience

2021-Present

Founder & Creative Director

Soso Agency Oy Ab

Key Highlights:​

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  • @King Yanz (Artist Management):

    Managed 2 album productions and 3 music videos, secured funding, and led full brand rollout—resulting in a 150% increase in streams and 80% growth in following.

  • Safe YOU (Marketing & Content Strategy):

    Developed international campaigns across Romania, Armenia, and Poland. Achieved 186% organic engagement growth and a 70%+ increase in app downloads through targeted content and paid Meta ads.

  • Event Production:

    Produced and marketed 4 sold-out events (50–500 attendees), including Helsinki State of Mind, Ocana Barcelona, and a sold-out creative workshop with Lina Teir. Oversaw full logistics, creative, and programming.

  • PR & Partnerships:

    Secured artist and brand collaborations, co-creation opportunities, and strategic partnerships to expand visibility and impact.

 

Core Skills:

Creative Direction · Campaign Strategy · Brand Development · Event Production · Artist Management · Content Creation · Paid Social Ads · Partnership Development · Cross-Cultural Marketing

2022-2023

Creative Project Manager
Storisell | Spain

Oversaw end-to-end production of branded visual content and supported business development.

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  • Directed creative projects, from scripting to post-production

  • Facilitated client workshops and planning sessions

  • Supported sales with lead generation, outreach, and meeting coordination

  • Developed WordPress content, translated and optimized site copy

  • Wrote industry articles and contributed to ongoing campaign strategy

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Core Skills: Project Management · Scriptwriting · Workshop Facilitation · Client Services · WordPress · Sales Support · Content Strategy

2019-2021

Marketing Manager | Board Member

Ledstores B.V. | Netherlands

As a marketing manager and a member of Ledstore’s management board, I led strategic marketing across seven e-commerce brands, driving growth, innovation, and team collaboration.

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Key Achievements:

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  • Delivered 25% year-on-year company growth through targeted campaigns, brand positioning, and data-driven strategy

  • Led the development and execution of multi-channel marketing campaigns, improving visibility, engagement, and conversion

  • Designed and facilitated cross-functional collaboration through creative and product knowledge workshops, aligning marketing with sales and product development

  • Introduced campaign planning frameworks and tools (Asana, Google Analytics, Mailchimp) to streamline project execution and track performance

  • Played a key role in company-wide strategy and decision-making as a board member, bringing marketing insights into broader business planning.

 

Responsibilities:

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  • Oversaw the marketing department (15+ team members)

  • Led strategic planning and performance analysis

  • Directed creative content development and campaign execution

  • Conducted performance reviews, recruitment, and team development

  • Collaborated across departments to align messaging, brand, and product positioning

 

Core Skills:

Strategic Marketing · Team Leadership · Cross-Functional Collaboration · E-Commerce Growth · Performance Analytics · Campaign Development · Project Management · Board-Level Strategy · Workshop Facilitation

2018-2019

Focused on workplace well-being, client relationships, and international partnerships under mentorship by thought leader Perry Timms. Contributions: Built and maintained strategic partnerships across Europe. Led research and outreach initiatives to identify new collaboration opportunities. Advocated for workplace well-being and human-centered design in organizational development

 

Core Skills: Stakeholder Engagement · European Partnerships · Business Development · Research & Lead Generation · Well-being Strategy

Chief Wellness Officer & European Partnership Lead

PTHR Ltd | UK

2016-2019

Football Management &

Nutrition Coach

Freelance

Certified FISAF Personal Trainer and FAF Nutrition Coach (APA Accredited, Finland), focused on athlete performance and youth development.

 

Key Highlights: Created customized fitness and nutrition programs for football players. Collaborated with TAD Sport Academy (Cameroon) on athlete development and internal communications. Designed marketing and business templates for youth academy growth

 

Core Skills: Nutrition & Fitness Planning · Athlete Development · Functional Training · Client Communication · Program Design · Marketing Support

From Global Classrooms to
Creative Campaigns

My educational background combines business, marketing, and creative strategy, shaped by international studies across London, Barcelona, and Finland. With a Master’s in International Marketing and a Bachelor’s in Economics and Business Administration, I’ve built a strong, versatile foundation in everything from brand management and marketing analytics to entrepreneurship and emerging tech.

 

What sets my journey apart is how theory met real-world application through hands-on projects, cross-cultural teamwork, and a focus on human-centered strategy. This blend of global perspective and practical experience directly supports the work I do today: building brands, campaigns, and experiences that are thoughtful, strategic, and built to connect.

Education

2019

MSc in International Marketing

Hult International

Business School, London

Graduated with Dean’s List honors (GPA 4.0+) and recipient of the Leadership Speech Award.
Focused on practical, globally-oriented marketing in:

  • Digital Marketing & Global Strategy

  • Social & Strategic Brand Marketing

  • Marketing Analytics & CRM

  • Entrepreneurship, VR & AI

  • International Consulting & Project Management

  • Sales and Business Development

2017

BSc in Economics and

Business Administration

Åbo Akademy University of Turku

Major: Information Systems | Minor: International Marketing

  • Head of Events, Student Organization Board Member

  • Completed international business studies across:

    • Metropolitan University of London

    • UIBS Barcelona

    • Asia Business Studies Program (15 ECTS)

    • Private Law (25 ECTS)

    • Spanish Studies – Universidad de Barcelona (10 ECTS)

    • GIS course – Oxford University

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