Content & Campaign Management

Every campaign I create begins with the story, understanding the brand’s voice, values, and the emotional thread that connects it to its audience. I thrive building narratives that inspire, engage and create communities, while delivering real results for the brands and clients I work with.

 

My work spans everything from street-level awareness campaigns to full-scale creative rollouts. With Safe YOU, I brought a powerful message on women’s safety into public spaces across Romania, Armenia, and Poland through impactful metro and street campaigns. At YO Audio, I developed and executed a successful Kickstarter campaign, using authentic, story-led content to activate a dedicated community around the launch.

 

I manage 360° album campaigns in the music space, from concept and visual identity to music video production, product design, listening experiences, and release shows. I’ve led music video rollouts and release campaigns that transform creative ideas into full-bodied brand moments.

From Ledstore’s performance-driven email campaigns to social media content for events and brand activations, my focus is always the same: clear messaging, creative consistency, and storytelling with purpose.